Words that Go Together with Fashion

Words that usually go together are known as collocations. Learning collocations will help expand your vocabulary especially when using English for Specific Purposes. This lesson uses the word fashion as an example of how you can use collocations to improve your English. Youll find a list of expressions used with fashion, a short story and example sentences to help you begin using these words to practice speaking about fashion. Heres a short introduction about fashion to begin: All the Latest Fashions The world of fashion is fascinating. Of course, theres all the latest fashions which can range from weird looking contemporary fashion, to popular fashions that you can find in all the shopping malls. One thing thats true about fashion is that it things come into fashion as quickly as they fall out of fashion. To be a fashionista, you better be able to keep up with the latest fashions coming out of Paris, New York and Milan.   Some people like to hold onto things that come back into fashion. Its certainly cheaper in the long run, but it will take quite a while for the fashion cycle to turn! Personally, I dont even try to follow fashions as Im too old for that sort of thing. However, I enjoy watching my daughter follow fashions and even set fashions amongst her friends.   New Fashions contemporary  currentlatestmodernpopular Im amazed at some of the contemporary fashion.  Current fashion focuses on very young adults.Youll spend a huge amount of money if you buy the latest fashions.Im surprised by some modern fashions.  Popular fashions dont need to be followed by those in their fifties. Verbs: Becoming Fashionable be in fashioncome into fashionbecome fashionableset fashionsstart fashionskeep up with fashionfollow fashionswear fashions Whats in fashion this year is different than last year.When did those shorts come into fashion?What do you think it will take for me to become fashionable?Beautiful young women and men often set fashions without knowing it.I try to keep up with fashion, but its breaking my bank account!Jennifer follows fashion by buying all the glamour magazines.Im afraid I cant afford to wear the latest fashions. Verbs: Going out of Fashion fall out of fashionbe out of fashiongo out of fashion Those jeans feel out of fashion ten years ago.Big sunglasses have definitely gone out of fashion.She likes to wear clothes that are out of fashion. I guess shes rebelling. Verbs: Fashion Cycles - Returning into Fashion come back into fashionbe back in fashion   Those skirts have come back into fashion this season. Im wearing my moms from thirty years ago!Did you know hats are back in fashion? Places to See Fashion fashion showsfashion shootsfashion magazinesfashion spreads in magazinesfashion runways Fashion shows are held in major cities around the world.The magazine is having a fashion shoot in Hawaii.Fashion magazines which feature fashion spreads weigh a ton!Youll see glamourous models on fashion runways.Have you ever been to a fashion show? The Business of Fashion fashion businessfashion industryfashion marketfashion tradefashion retailerfashion boutique / store / shopfashion designfashion photography Fashion business is big money, dont doubt it!The fashion industry is one of the hardest to break into.  The fashion market is very quick to change directions.He works in the fashion trade designing mens suits.Fashion retailers provide models for aspiring actresses.You can buy those jeans in your local fashion boutique.Beautiful fashion design depends on understanding the details.Good fashion photography can make all the difference in setting a trend. Fashion Businesses fashion brandsfashion companiesfashion houses  fashion labelsfashion lines Fashion brands are more important than well made clothing.Fashion companies drive billions in sales every year.Fashion houses from Europe set the trends by dressing stars in spectacular gowns.Fashion labels increase the price of any piece of clothing by more than 30 percent.Fashion lines are created by individual fashion designers. People in Fashion fashion editor  fashion designerfashion photographerfashion stylistfashion maven A fashion editor makes the final decision on whether a model will be presented in a magazine.A fashion designer is responsible for creating new clothing designs.Youll need a good fashion photographer to become successful with your designs.A fashion stylist is almost as important as a fashionable dress.The fashion maven decides what will become fashionable. FInally, learn how to use a collocation dictionary to build your own keyword lists. Teachers can learn more about using collocations on this lesson on using chunking to build vocabulary skills with set phrase.

Differences Between Two Female Characters - 2042 Words

The most important aspect of comparison between two female characters is that each of two deny change forcefully and getting stuck in the past. It was noticed by pip when he first met Miss Havisham that â€Å"her watch had stopped at twenty minutes to nine, and that a clock in the room had stopped at twenty minutes to nine†.(Great Expectations 101)One of the most astonishing trait of her character is that she stuck herself in the time when she was deserted by her lover. She was joyfully getting ready for her wedding, received the letter from Compeyson. At twenty minutes to nine?At the hour and minute, said Herbert, at which she afterwards stopped all the clocks (Great Expectation 321) Miss Havisham was heartbroken by the betrayal at†¦show more content†¦She further asserts â€Å"I know nothing of the days of the week; I know nothing of weeks of the year† â€Å"I know nothing about times† (GE107) The same thing we find in Miss Emily, she conserve herself in an imaginary sphere and keeps on struggling to clasp time and forbid changes.The first implication is her denial of death as she is not ready to accept the reality of her father’s sudden death. â€Å"She told them that her father was not dead. She did that for three days, with the ministers calling on her, and the doctors, trying to persuade her to let them dispose of the body.†(Collected Stories 123) Emily tried to defy death by holding on to her father’ s corpse and treating it as if he were still living. She want to remain that time alive around herself when her father was alive.She didn’t alow any change to take place whether in her life or in her old decayed house. No change has ever been made in her antique house and maintained as well while every other house acquired change completely over these long years. As interpret by Faulknerâ€Å"only Miss Emily s house was left, lifting its stub born and coquettish decay above the cotton wagons and the gasoline pumps-an eyesore among eyesores.†(Collected Stories 119) As years go on and the times begin to change, she retreats into her house, refusing to go along with theShow MoreRelatedThe Tempest: 3 Differences Between the Play and the Movie952 Words   |  4 Pages3 Differences Between The Play And Movie â€Å"The Tempest† â€Å"The Tempest† is a play written by William Shakespeare in early 1600s that has been previewed in different kinds of movies, such as the one made in 2010, directed by Julie Taymor. 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Corruption in Football

Question: Discuss about the Corruption in Football. Answer: Introduction Business ethics are the moral principles which show the way how a business should behave. By the help of this business ethics, anybody is able to examine the ethical principles and the ethical problems which occur within a business environment (Dierksmeier et al., 2016). Business ethics is actually the study of business practices and policies regarding the controversial issues related to the business such as insider trading, corporate social responsibility, corporate governance, fiduciary responsibilities, discrimination, and corruption. Most of the time, these business ethics are guided by the governmental laws, however, these business ethics also provide a framework to every business by the help of which the organizations are able to obtain the acceptance of their public (Ferrell et al., 2015). In the recent days, sports are the most important part of the humans life. However, it is also a conflicting phenomenon. Sports are connected with both the great humanistic values and dirty business such as corruption, doping, violence, etc. Corruption is actually the dishonest behavior of those people who have the power or authority such as the government officials and the managers of the sports associations (DesJardins McCall, 2014). This corruption resembles those unethical activities such as accepting or giving bribes, laundering money, defrauding investors, double dealing, diverting funds, manipulating election, and under-the-table transactions. Nowadays, the football sport also gets highly corrupted and affects the entire association tremendously. Theories of Business Ethics Consequentialism theory considers those acts which are morally right and depends only on the consequences and on the goodness of those consequences. Consequentialism is actually the category of normative ethical theories which considers the consequences of the behavior of a person and judges them whether they are right or wrong according to the conduct (Garriga Mel, 2013). Basically, Consequentialism only says that whether the act of a particular person is right or wrong depending on the results of their act or behavior. It identifies the right and wrong behavior of any person who is related with the association depending on the moral or values of that particular organization. Consequentialist Ethical Theory is actually a general normative theory which depends on the moral evaluation of any rules, acts or institutions only based on the goodness of the consequences (Khalid Ali et al., 2014). There are two types of Consequentialism. They are as follows Egoistic and particularistic Consequentialism According to this theory, it is found that how the consequences affect an individual or a group. Egoism is actually an action which is morally right at that time when the decision maker is able to decide freely to follow their interests or desires (Weiss, 2014). Universal Consequentialism According to this theory, it is found that how the consequences affect each and every party who are involved. Universal Consequentialism is actually the moral rightness of all people based on the consequences. Both types of Consequentialism theory are related to the theory of Utilitarianism. Utilitarianism is also a Consequentialist Ethical Theory which states that the morality of any act only depends on some relation which is related to the average utility (Hoffman et al., 2014). Utilitarianism is actually the principle of greatest happiness. The theory of utilitarianism basically depends on the quantitative maximization of the level of doing something good for humanity or the society. Utilitarianism is actually a form of Consequentialism. Most of the utilitarian theories are engage with producing a large amount of good for humanity and society. However, negative utilitarian is promoted to prevent a large amount of evil or harm (Hartman et al., 2014). Act utilitarianism is actually looked into the single actions and basically depends on the moral judgment of the pleasure amount, whereas rule utilitarianism looks into the action of a class and asks the person that whether the action is abl e to create more pleasure than the amount of pain for the society. Non- Consequentialism theory According to the Non-Consequentialist Theory, any person is able to judge the rightness or wrongness of any action depending on the intrinsic properties of that particular action, not on their consequences. It is a general normative theory of morality which determine the rightness or wrongness of any act, rules, or pattern of running a business (Ferrell Fraedrich, 2015). It basically depends on the other parts rather than the goodness or badness of the consequences of that particular action. The Non-Consequentialism theory is of two types. They are as follows Ethics of duties or Deontological theory Ethics of duties or Deontological theory basically support the moral judgments rather than the principles or rules. Deontological theory mainly focuses on the independent moral duties or rules (Eon Rossouw Van Vuuren, 2010). According to this theory, if anybody wants to make any correct decision which has a greater value then it is required to for that particular person to have a clear idea about the moral duties and should understand the exact rules related to that particular decision. The term deontological means reasoning of duty. This theory does not consider the consequences of any action (Horne Manzenreiter, 2016). They only consider the moral or goodness of their duties. It basically determines the rightness or wrongness of any acts or rules. Ethics of rights and justice Natural rights are the basic thing which is required in every action. In every action, the natural rights of any person should be respected and protected. Justice is the fair treatment of any individual in any type of given situation which they deserve (Nelen, 2015). The ethics of rights basically consider those behaviors which are morally good when any individual acts on the principle of rights and also show respect to the rights of the other people such as the human rights. Ethics of justice is also called morality of justice (Palmer Megaw, 2014). Justice and rights are not distinct issues. However, the term rights generally highlight a different aspect of the term "justice". Duty is the main thing which links the justice and rights. The relation between business ethics and corruption in football Recently, in continues manner the Federation Internationale de Football Association i.e. FIFA lose their credibility. Day by day the rate of corruption is getting increased as the World Cup is the biggest event in the world of football and huge numbers of people watching this event. In the recent days, sports are the most important part of the human's life (Hopkins Treadwell, 2014). Generally, sports are connected with both the great humanistic values and dirty business such as corruption, doping, etc. In football most of the cases of corruption are takes place relating to the games such as the players perform badly, sometimes the players intentionally lose the game because they take lots of money from those people who bet that the player's team should lose the game, etc. There also have other types of corruption which take place within the football game (Boeri Severgnini, 2014). Business ethics is actually the study of business practices and policies regarding the controversial issues related to the business. According to the theories of business ethics, corruption is an unethical activity which is performed by the players or the managers within a football organization. According to deontological theory, one should support the duty of another person, but if the person follows any unethical duties then it goes against the business ethics (Nowy Breuer, 2016). For example when a player takes lots of money from the people who bet that the player's team is losing the game then the whole team also support that player and share the betting money among them. This type of activity is absolutely unethical because large numbers of people watch these events and those players do not have any rights to make jokes of the beliefs of these viewers (Chiweshe, 2014). This also hampers the quality and ability of the players. When the performance of the players or the decisions of the managers of the football association is able to bring out positive outcomes then it can be said that they supports Consequentialism but if they follow any unethical activities such as doping, betting, or other activities which create corruption then it is said that they do not support Consequentialism. Actually, according to the Consequentialism, it supports any activities which ultimately results better in future (Cashmore Dixon, 2016). However, some of the times the competition among the bookies influences the players to give their better performance. In this case though betting is an illegal activity but the conflicts among the bookies help to improve the quality of the team. There also has another example that sometimes the higher authority paid more money to their players for better performance in that case to taking money is an unethical activity for the players but ultimately the result is good for future. Hence, such type of activities is good for the business of a football organization. However, corruption tremendously affects the business of this football association and also has a bad impact on this sport and society. Nowadays, it is found that there are some business ethics issues which affect the entire sports sector (Bean, 2016). The sports industry is actually an odd combination of those businesses which are highly profitable, passionate spectators and fans, celebrities, etc. for this reason the stakes are also high professionally and financially. Sports like football are generally related to huge amount of gambling. This sport is a multi-million-pound industry which is inclined towards the organized crime and corruption. There are several cases of corruption in the world of football. In the year of 2010-11, the executive committee of FIFA has been charged for selling votes for those countries that, who became the host of the World Cup (Sugden Tomlinson, 2016). At that time, the largest telecom company of Germany looks into the illegal activities for trying to win the contracts which value millions of Euros from the company of Volkswagen. According to the Non-Consequentialist Theory, any person is able to judge the rightness or wrongness of any action depending on the intrinsic properties of that particular action, not on their consequences (McLeod, 2014). It is a general normative theory of morality which determine the rightness or wrongness of any act, rules, or pattern of running a business. Therefore, according to this theory, the largest telecom company in Germany is able to judge the wrongness of Volkswagen Company. Business ethics are the moral principles which show the way how a business should behave (Kyprianou, 2013). By the help of this business ethics, anybody is able to examine the ethical principles and the ethical problems which occur within a business environment. Corruption is actually the dishonest behavior of those people who have the power or authority such as the government officials and the managers of the sports associations. This corruption resembles those unethical activities such as accepting or giving bribes, laundering money, defrauding investors, double dealing, diverting funds, manipulating election, and under-the-table transactions (Boeri Severgnini, 2013). The Bilfinger association is also blamed that t hey have paid a huge amount of bribe money for getting the order to construct stadia in Brazil. The persons who are involved in such type of corrupted activities have to face severe consequences such as heavy fines, suspended from any sports for a long period of time, loss of job permanently, etc. Due to this corruption, the essence of football is getting destroyed. This essence of football is generally consisting of the sportsmanship and behavioral values of the players and also their love for their game and fans. Corruption always found a way to affect everything within that particular sport. If in such way corruption is continues for few more years then it totally destroys the sports industry (Paradiso, 2016). Day by day the fans or the people lost their energy and interest on this sport and do not want to engage their time by supporting something which is known as fake. Each and every football league in every corner of the world is affected by the consequences of corruption. The football associations should keep their main focus on avoiding corruption from that time when it takes place for the first time. If this corruption is successfully removed from the sports industry then there is no need for further investigation in future (Di Ronco Lavorgna, 2015). If the football organizations or associations are able to stop corruption before it takes place, then they are able to win the half battle against corruption. Recently, the scandals which are occurring in World Cup have brought the corruption to the attention of every human being. If the people and also the football associations do not start to fight against the corruption then it will affect the entire sport and end up the game totally . Due to this corruption, the fans also stop to support their teams or players and thus the game lost its popularity. Each and every football institutions should establish an investigation team, whose main task is to investigate the illegal activities within the organization and stop them immediately (Numerato, 2015). The football associations also implement some prevention methods, by the help of which the investigation team is able to examine the unethical activities and immediately stop them before it happens. If corruption is removed from the sports industry then everybody is able to enjoy the actual game. For understanding the current situation of corruption in sports industry one should have a clear idea about the theories of business ethics (Carmichael et al., 2014). By the help of these theories, one should understand what is right or what is wrong for the football associations and the players to improve and develop themselves for future. By the help of these theories of bus iness ethics anybody is able to identify the unethical activities such as corruption, betting, accepting bribe money, laundering money, defrauding investors, double dealing, diverting funds, manipulating election, under-the-table transactions etc. which takes place within the game and sports industry. By the help of Consequentialism theory, one should able to understand the consequences of corruption and the goodness and badness of any activities (Haberfeld Sheehan, 2014). Consequentialism only says that whether the act of a particular person is right or wrong depending on the results of their act or behavior. It identifies the right and wrong behavior of any person who is related with the association depending on the moral or values of that particular organization. The utilitarian theories are engaged with producing a large amount of good for humanity and society (Reade, 2014). However, negative utilitarian is promoted to prevent a large amount of evil or harm. The events like a f ootball league, World Cup tournaments, etc. have a great impact on the society. As for example, in the year of 2010, South Africa hosted the worlds largest event FIFA World Cup. After that, they are able to stimulate their local economy and the people of South Africa also able to enjoy the advantage or benefits of social mobility which is provided by that big event (Brooks et al., 2013). Therefore, it can be said that by the help of the theories of business ethics one should able to detect the goodness of this event and the positive impact of this sport on the society. Recommendation To prevent corruption in football, at first, it is required to stop the betting activities, match-fixing, etc. The football associations or the institutions should take a strict action against those people who are involved in such unethical activities. If the people and also the football associations do not start to fight against the corruption then it will affect the entire sport and end up the game totally. Due to this corruption, the fans also stop to support their teams or players and thus the game lost its popularity. At the time of training period, the football associations should aware the players about the demerits and effects of this corruption on their future. The seniors of these football institutions should train the new players to follow ethical activities and never support the unethical activities within the game. Each and every football institutions should establish an investigation team, whose main task is to investigate the illegal activities within the organization and stop them immediately. The football associations also implement some prevention methods, by the help of which the investigation team is able to examine the unethical activities and immediately stop them before it happens. If corruption is removed from the sports industry then everybody is able to enjoy the actual game. Conclusion According to the theories of business ethics, corruption is an unethical activity which is performed by the players or the managers within a football organization. Corruption always found a way to affect everything within that particular sport. If in such way corruption is continues for few more years then it totally destroys the sports industry. Due to this corruption, in future, the fans should lose their interest in the sports and stop to support their favorite team as they do not want to invest their time on fake events. By the help of these theories of business ethics anybody is able to identify the unethical activities. If the people and also the football associations do not start to fight against the corruption then it will affect the entire sport and end up the game totally. References Bean, B.W., 2016. An Interim Essay on FIFA's World Cup of Corruption: The Desperate Need for International Corporate Governance Standards at FIFA.ILSA Journal of International Comparative Law,22. Boeri, T. and Severgnini, B., 2013. Changing the way that referees are paid would be an important step towards preventing match fixing in European football.European Politics and Policy at LSE. Boeri, T. and Severgnini, B., 2014. 19. The decline of professional football in Italy.Handbook on the Economics of Professional Football, p.322. Brooks, G., Aleem, A. and Button, M., 2013. Fraud and Corruption in Football. InFraud, Corruption and Sport(pp. 73-88). Palgrave Macmillan UK. Carmichael, F., Thomas, D. and Rossi, G., 2014. Production, efficiency, and corruption in Italian Serie A football.Journal of Sports Economics, p.1527002514551802. Cashmore, E. and Dixon, K. eds., 2016.Studying Football. Routledge. Chiweshe, K.M., 2014. The problem with African football: corruption and the (under) development of the game on the continent.African Sports Law and Business Bulletin,2, pp.27-33. DesJardins, J.R. and McCall, J.J., 2014.Contemporary issues in business ethics. Cengage Learning. Di Ronco, A. and Lavorgna, A., 2015. Fair play? Not so much: Corruption in the Italian football.Trends in Organized Crime,18(3), pp.176-195. Dierksmeier, C., Amann, W., Von Kimakowitz, E., Spitzeck, H., Pirson, M. and Von Kimakowitz, E. eds., 2016.Humanistic ethics in the age of globality. Springer. Eon Rossouw, D. and Van Vuuren, L., 2010.Business ethics. Oxford University Press, 2010. Ferrell, O.C. and Fraedrich, J., 2015.Business ethics: Ethical decision making cases. Nelson Education. Ferrell, O.C., Fraedrich, J. and Ferrell, L., 2015. Business ethics.Cengage Learning. Garriga, E. and Mel, D., 2013. Corporate social responsibility theories: Mapping the territory Citation Classics from the Journal of Business Ethics (pp. 69-96). Haberfeld, M.R. and Sheehan, D., 2014.Match-fixing in International Sports. Springer. Hartman, L.P., DesJardins, J.R. and MacDonald, C., 2014.Business ethics: Decision making for personal integrity and social responsibility. McGraw-Hill. Hoffman, W.M., Frederick, R.E. and Schwartz, M.S. eds., 2014.Business ethics: Readings and cases in corporate morality. John Wiley Sons. Hopkins, M. and Treadwell, J., 2014.Football Hooliganism, Fan Behaviour and Crime: Contemporary Issues. Springer. Horne, J. and Manzenreiter, W., 2016. THE EAST ASIAN FOOTBALL FEDERATION/ASIAN FOOTBALL CONFEDERATION.Routledge Handbook of Football Studies. Khalid Ali, K., Ramly, Z. and Lau, T.C., 2014. Business ethics. Kyprianou, A., 2013. Corruption in Football; Match Fixing-Illegal Betting.International Sports Law Review Pandektis,10(1-2), pp.303-304. McLeod, C.M., 2014. Book review: The Insiders Guide to Match-fixing in Football.International Review for the Sociology of Sport,49(5), pp.639-641. Nelen, H., 2015. Professional football and crime.The Routledge Handbook of White-Collar and Corporate Crime in Europe, p.292. Nowy, T. and Breuer, C., 2016. Match-fixing in European grassroots football.European Sport Management Quarterly, pp.1-21. Numerato, D., 2015. Corruption and public secrecy: An ethnography of football match-fixing.Current Sociology, p.0011392115599815. Palmer, C. and Megaw, G., 2014. The murder of modern football. Paradiso, E., 2016. Football, clientelism and corruption in Argentina: an anthropological inquiry.Soccer Society,17(4), pp.480-495. Reade, J., 2014. Detecting corruption in football.Chapters, pp.419-446. Sugden, J. and Tomlinson, A., 2016.Football, Corruption and Lies: Revisiting'Badfellas', the book FIFA tried to ban. Routledge. Weiss, J.W., 2014.Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.

Effect of Remote Systems in Car Industries

Question: Discuss about the Effect of Remote Systems in Car Industries. Answer: Introduction Use of remote system employs the use of modern communication technologies such as computers in running car industrial production processes. The element is crucial in the industry since it led to the improvement of in the visibility of operational car industries regarding operations and the condition of systems, equipment, and devices. The systems are also paramount in aiding improved operational productivity and efficiency by leveraging the power of information technology automation. The remote system used in this perspective is the digital group's remote monitoring and management. The utilization of the scheme has led to the growth and expansion of car industries and even easing service delivery in the sector and also in the operation of the product produced ranging from maintenance of the product to security of the product as well(Tao, et al., 2015, p. 1). The paper gives some of the ways remote system management has affected car industries. Market Access It is significant in broadening access to a market of the newly manufactured vehicles. Companies are also able to establish clear differentiation amongst car makers regarding the products made. Examples of such platforms entail Google and Apple that have auto and car play smart phones integration. Good remote management systems ensure that opportunities for new technologies are given a room which has encouraged innovation and invention in the automobile industries. Hence, enhancing production of new improved brands of vehicles that are faster regarding speed, more durable, comfortable and less fuel consumption. Creation of networks of independent services Remote system management has enhanced provision of networks of independent services.This has been improved through the creation of service division offering telematics. Examples include BMW and Acura brands. It has enhanced manufacturers to deploy and update connected quickly, and services and even the human machine interface with vehicles thereby ensuring continual compliance with changing regularities or guidelines. Quality of production has been improved Ensures the system has basic characteristics such as the capacity to launch and keep applications to date. Such requests have reduced the cases of car breakages. Hence, durability has been enhancing due to the use of remote systems in producing manufacturing of automobiles. Access to services It has led to easy access to services.An example is an application such as car care app links helps drivers of vehicles to obtain maintenance, warranty, and vehicle information schedule service appointment and dealership. Another example is the production of the wireless car which is an automatic telematics service provider that has provided production companies with customized telematics services to put to an end global basis customers. Restructuring of companies It has led to the repositioning of businesses whereby due to the introduction of remote system management, companies have manufactured connected brands, a top priority in the industries. In this essence, the car companies have adopted thinking like electronic companies. The traditional production companies are repositioning themselves to fit the current era and also new players are joining the arena(Simpson, 2014, p. 22). To sum up, the aspect of employing remote system management in car production as evidenced in the above discussion, cars industries have grown to a profound extent in terms of quality production, secured vehicles that are easy to track when stolen, new systems introduced resulting to repositioning of the industries, easy access to market and services. The system has, therefore, let to growth in the automotive sector to a large extent. References Simpson, J., 2014. Autonomous vehicle regulations must protect the user's privacy; consumers watch dogs.. 1 ed. Chicago: online blog. Tao, J., Sajid, H. Anand, T., 2015. Self -Driving Cars : disruptive or incremental?. Innovation Review Journal, 1(1), pp. 1-20.